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Building a beverage brand on sustainability

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  • Trivium Packaging
Building a beverage brand on sustainability
Eating, Drinking, Beverages - Non-Alcoholic, Water, Primary Packaging, Bottles, Bottles - Aluminium, Bottles - Water, Active, Smart Packaging, Sustainable Packaging, Metal, Metal - Aluminium

Proud Source Water’s strategy for succeeding in the highly competitive bottled water market was to appeal to both environmentally conscious and quality-conscious consumers. Key to achieving that goal was product packaging that had the lowest possible end-of-life impact but also met requirements for durability and resealability.

The answer proved to be Trivium Packaging's aluminium bottles. The brand made the strategic decision to package 100% of its product in aluminium bottles from Trivium and actively encourages consumers in its brand marketing to choose “planet over plastic.”

Those decisions have helped the brand stand out in the crowded category. Launched in early 2018, Proud Source Water had already spread to 40 states just one year later and is continuing to expand.

See also

PAC Global and Worldstar awards for Trivium

Trivium Packaging was honored to receive an Award of Distinction in Package Innovation in the Technical Design category from PAC Global and a WorldStar Global Packaging award in the Alcoholic Beverages category for our work on AMBEV S.A. Budweiser’s limited edition 2022 World Cup aluminum beer bottles. Trivium Packaging worked closely with Budweiser to produce bottles that resonated with World Cup fans around the globe. The direct printing of the designs on the bottles created an item that was not only eye-catching but could be kept as a collector’s item.

Trivium Packaging has once again achieved Platinum status for the third year in a row

Trivium Packaging is proud to announce that it has retained its Platinum status for its third consecutive year, the highest ranking in the 2024 EcoVadis sustainability ratings. EcoVadis’ platinum award reflects demonstrated improvements and contributions towards sustainable growth in the past year, with high scores in the Environment, Labor & Human Rights, Ethics, and Sustainable Procurement categories, including a rating of “outstanding” in the Environment category. This recognition is given for exemplary work spanning environmental impact and workforce health.

Advocating For Circularity in Packaging

Trivium Packaging Chief Sustainability Officer Jenny Wassenaar was recently interviewed by Harry MacKenzie, a sustainability brand builder, about their commitment to developing and producing sustainable packaging and the steps Triviuk is taking to reduce its environmental footprint. The conversation delved into the complexities of lifecycle assessments, highlighting how they vary across tools and underscoring the necessity for a standard that truly reflects the circular potential of materials.

Tinned Fish Charcuterie Trend Sparks Conversation On Sustainable Food Options

One of the latest TikTok food trends has been creating delicious spreads using sardines, anchovies, and more, but this trend has more benefits than the vitamins and minerals found in fish. As Bloomberg reports, it is a great sustainable food option for those looking to reduce their carbon footprint! 100% infinitely recyclable metal packaging provides a longer shelf life solution while maintaining its freshness + nutrients and is easier to transport.

  • Brand Launch
  • English
  • Modified 03 Jul 2020
  • Hits 1423
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